Banner Ads Must Die!!!

Marketing Insider Group

My advice of which marketing tactic was like the walking dead: banner ads!!! Banners. Why it needs to die: They simply don’t work. But click through rates on banners are less than.1% (0.08% is the average) in most industries. The post Banner Ads Must Die!!!

Eye Tracking in B2B Marketing: Are You Catching Your Customers’ Attention?

MLT Creative

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. The B2B company Openet tested two webinar sign-up pages, with exactly the same content, with the only difference being the banner design at the top. So if you’re to the right of an image, you may have a better chance of being noticed than if you are to the left of it.

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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

According to recent research from ComScore , 31% of banner ads don’t ever have the chance to be seen. So how many banners really go unseen? trillion online banner ads were served in 2011. The average person online in the US was served 19,000 banners in 2011.

How to Motivate Customers Across the Entire Buyer’s Journey


I felt eyes watching my every move. If you trust me – if you give me space to breathe and work – then I can create and flourish. Eye-tracking is a mechanism used by web and user-experience developers to understand what catches eyes on a website. You could use this tool to see if customers are motivated by flashy ad banners or storytelling content pieces, for instance. You need to put that information to work for you. Motivation.

How to Design the UX of a Website or App to Increase Conversions

Single Grain

Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. 7 Marketing Strategies that Work to Increase Conversions.

4 Rules For Better Online Advertising Performance

Digital B2B Marketing

Eye-tracking studies have confirmed people are focused on the content of the page , not your advertising. Deliver On Every Frame With Flash (or other animated) banners, do not assume someone sees your message from start to finish.

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Why you need a creative brief for every project


An eye-tracking study indicated emails were read in less than a minute. You can’t just slap some fonts and colors and logos on a banner and call it good. In today’s visual marketing world, all the elements – be they web banners, posters, or fonts – need to work cohesively to tell your story. This may be especially important if you are working with a new agency or client with whom you want to have continued business. Humans are wired to see images.

How Native Advertising Can Boost Signups (and Revenue!) for Your Mobile App


Here’s how – and why – it works: 1. Native advertising combats banner blindness. Banner blindness is an epidemic. Eye tracking research shows that display ads in the sidebar of a web page, and even ads at the top of the SERP, are mostly skipped over by viewers.

How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

Eye tracking. It will uncover the various ways that your business can grow as you work on bettering the user journey. But how do you know what would actually work? Is it about using eye-catching elements to draw attention? B) Eye Tracking.

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Best Website, UX and Mobile Design Guides and Tips of 2011


David Wurtz explains how Google Web Fonts work, provides some examples, and notes that “The adoption of the web font technology has been rapid. The excessive navigation, oversized banner ads, 15 Facebook links on a single page, etc.

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22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. According to HubSpot , eye-tracking studies show that readers spend more time looking at relevant images than they do reading the text on a page.