Banner Ads Must Die!!!

Marketing Insider Group

My advice of which marketing tactic was like the walking dead: banner ads!!! Banners. The only reason spending on banner advertising is not dying faster is because marketers are shifting money from traditional marketing (print, radio, TV) to digital formats. But click through rates on banners are less than.1% (0.08% is the average) in most industries. 50% of clicks on mobile banner ads are accidental. The post Banner Ads Must Die!!!

Eye Tracking in B2B Marketing: Are You Catching Your Customers’ Attention?

MLT Creative

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. The B2B company Openet tested two webinar sign-up pages, with exactly the same content, with the only difference being the banner design at the top. So if you’re to the right of an image, you may have a better chance of being noticed than if you are to the left of it.


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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

According to recent research from ComScore , 31% of banner ads don’t ever have the chance to be seen. So how many banners really go unseen? trillion online banner ads were served in 2011. The average person online in the US was served 19,000 banners in 2011. If 31% of banners are not seen, every person still sees more than 13,000 banners a year. Do you really see more than 1,000 banners a month?

How Would You Answer “Why Does Most Marketing Stink?”

Marketing Insider Group

or more of banner ads receive no clicks - Tweet This! Recent eye-tracking studies show 18-34 year-old millennials do not look at banners on the web pages they visit - Tweet This! I wrote this article on Forbes recently and it was completely unplanned. But my daughter smacked me in the head with a question about my career that I knew I had to write about.

4 Rules For Better Online Advertising Performance

Digital B2B Marketing

Eye-tracking studies have confirmed people are focused on the content of the page , not your advertising. Deliver On Every Frame With Flash (or other animated) banners, do not assume someone sees your message from start to finish. You have agonized over your copy, crafting something with depth and nuance. You tell the story around the table of how the message and design combine to illustrate your brand’s superiority.

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How to Boost Conversions with Your Article’s Featured Image

Single Grain

Note: It is also important to keep an eye on your site performance as images can impact site speed, which is a ranking factor. Eye-tracking studies show that Internet readers pay closer attention to images than to text. Let's say that's the search result that drove a certain visit: So you can use Finteza to create a campaign to serve them ads with the following banners: Dive Deeper: How to Easily Set Up a High-Conversion Facebook Retargeting Campaign.

7 Core Ways to Promote Your Affiliate Links


Native ads — advertisements that are consistent with the look, voice, and style of the platform they appear on — will eventually crowd out banner ads. Research via eye-tracking technology shows that consumers look at native ads 53% more frequently than display ads. Let’s breakdown some misconceptions. Affiliate marketing is the epitome of the phrase, “You get out what you put in.”. There are people making thousands of dollars every single day from affiliate marketing.

How Native Advertising Can Boost Signups (and Revenue!) for Your Mobile App


Native advertising combats banner blindness. Banner blindness is an epidemic. Eye tracking research shows that display ads in the sidebar of a web page, and even ads at the top of the SERP, are mostly skipped over by viewers. In just a decade, the mobile app industry has exploded. Is it any wonder that mobile marketers are constantly searching for new and different ways to get more downloads for their apps?

How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

Eye tracking. Is it about using eye-catching elements to draw attention? B) Eye Tracking. If you want to know how your customers think, you can use another UX testing method called eye tracking, which can give you details of what users think of the visual images or objects on your website. For instance, tracking the eye gaze through heat maps will make you aware of which areas of the screen received the most interest and which parts did not.

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The Anatomy of a Lead-Generating Website


Once you've created and embedded your forms , how are you going to collect and track submissions? By consolidating your leads in one place, it'll be much easier for you to follow up with those leads -- whether it's by sending them lead nurturing emails , tracking their future behavior on your website, or some other action. Your website is the most important tool you have for turning prospects into customers.

Best Website, UX and Mobile Design Guides and Tips of 2011


A half-dozen tips for increasing landing page conversions, from pre-positioning the cursor in the first field to be filled out and using eye-tracking data to integrating testimonials and driving to a single call to action. The excessive navigation, oversized banner ads, 15 Facebook links on a single page, etc.

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22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. According to HubSpot , eye-tracking studies show that readers spend more time looking at relevant images than they do reading the text on a page. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.