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Nine Social Media Marketing Stats You Can Use

Webbiquity

Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. eMarketer ). Small Business Trends ). 89% of U.S.

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Display Advertising Trends 2021: Key Stats and Insights

Bannerflow

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% What is in-banner video? In-banner video is a video clip that exists within a display ad. Once again the top 5 banner sizes are all mobile sizes, with the humble 300×250 banner ad the top served ad. A stunning 25.6%

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

US online ad spending, a $40 billion dollar market in 2012, is primarily made up of three formats: search, banner ads and video advertising. Search will always carve out the majority of this spending, but according to eMarketer, online video ad spending will nearly double its share of the market in the next four years.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

There was just something about paying for an irrelevant banner ad that didn't sit well with us. This led website visitors to become skeptical of the ads they were seeing, and ultimately resulted in what we know today as "banner blindness.". 10 Shocking (But True) Stats About Display and Banner Ads. Source: eMarketer ).

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. Statistic Stats). Statistic Stats). SEO Tribunal ).

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Leverage Free Shipping Day to Boost Holiday Sales

Martech Advisor

Here are some stats and facts to inspire you to include a Free Shipping Day strategy: Share of e-commerce transactions has been highest during the week of Free Shipping Day since 2015 – eMarketer. Prepare your website, apps, and servers for the Free Shipping Day traffic. Run a countdown to your offers.

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Video Measurement Is Broken. Here’s How to Fix It

Contently

Is it a static banner ad? Money keeps pouring into it, but a 2016 eMarketer report showed that more than 70 percent of brand marketers are still concerned about viewability, click fraud, and bot traffic. But how does that work in digital? A full-page takeover? Does it matter if you can see or hear it all?” Get a clue.