The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

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10 Best Marketing Podcasts to Help You Grow Your Business

Single Grain

That is why podcasts are such an awesome way of learning: You can listen to a podcast when you are commuting, exercising or even at your desk while doing mundane tasks, all while absorbing a wealth of information to help you run and grow your brand. Why I Decided to Start Podcasting.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

Click here to download your free guide right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download your free guide right now!

Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. Think outside of traditional banner ads and consider branded content, sponsored reviews, or social media posts on the publisher’s outlets.

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27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

When running visual advertisements like banner ads or ads on social, you could incorporate a research statistic into the creative. Printed reports to hand out — You download a digital research report, and then chances are it gets lost on your desktop or your downloads folder.

Content Productivity: How to Repackage Your Old Articles into New Content Assets

Single Grain

For example, you can turn your how-to article into a visual flowchart or you can read your article as a podcast episode or even a mini-audiobook (especially if you are into writing fiction). Click here to download your free guide right now! 5) Podcasts.

LinkedIn LeadGen Tips for Cyber Security Marketers

Marketing Envy

From whitepapers to podcasts to interactive content , choose the content format best suited to deliver specific information. We've done years of banner ad A/B testing with our clients and discovered what works and what doesn't.

How to Make Your Live Video a Guaranteed Success

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! Click here to download it for free right now!

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86% of marketers say it’s time to rethink nurtures!

Vidyard

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. As of 2018, 29 percent of marketers are using video messaging to humanize nurture, 19 percent are using direct mail, and 9 percent are giving NPR a run for its money by launching podcasts. Download the full report.

37 Life-Changing Leadership Books You Need to Read ASAP

Single Grain

Click here to download your free guide right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Learn more about this book on my podcast. Listen to Joe on my podcast.

How to Speak the Same Language as Your Marketing Audience

Act-On

Whether you’re crafting targeted emails or direct mail letters, web banners or blog posts, webcast scripts or tweets, you need to know who’s on the receiving end. You could use one CTA for an IT manager (download a datasheet) and a different one for the CFO (an ROI calculator).

LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. And I create podcasts. Same with our podcasts.

7 Questions to Make Sure Your Next Marketing Hire Is a Slam Dunk

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. I listen to podcasts. Click here to download it for free right now!

86% of marketers say it’s time to rethink nurtures!

Vidyard

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. As of 2018, 29 percent of marketers are using video messaging to humanize nurture, 19 percent are using direct mail, and 9 percent are giving NPR a run for its money by launching podcasts. Download the full report.

What Percentage of Your Revenue Should You Allocate to Marketing?

Single Grain

Gartner’s 2018 CMO Survey found that marketing budgets actually averaged about 11% of their revenue: Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Why Entrepreneurs Need to Stop Advertising How Much They Make

Single Grain

Click here to download your free guide right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download your free guide right now! Years [podcast].

12 Reasons Your SEO Strategy Is Failing

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! Click here to download it for free right now!

The Best Twitter Traffic Hacks to Grow Your Business

Single Grain

On a recent episode of our Marketing School podcast , Neil Patel and I each shared our best Twitter hacks for building connections, growing engagement and bringing in traffic and leads. Click here to download your free guide right now! Promoting a business on Twitter can be tricky.

Just the Stats: Why Should You Leverage Video Marketing

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! Click here to download it for free right now!

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Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now!

What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! Click here to download it for free right now!

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The Latest Trends in B2B Email Marketing

Modern Marketing

Passive opt-ins during webinar registrations and white paper downloads have become dangerously weak. blog posts, webinars, reports, podcasts, etc.). At the same time that email marketing is becoming more complex, all of the issues surrounding it are becoming more interconnected.

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7 Dead Simple Social Media Marketing Tactics That Still Work Today

Single Grain

Click here to download your free guide right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download your free guide right now!

How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! Click here to download it for free right now!

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

A goal is simply a defined metric you’d like to track, whether it be a view of a page, content that is downloaded, or a multi-page interaction such as average time on site or pages per visit. Registration forms (gated content downloads). PDF downloads. Podcasts.

Is Pinterest Still a Good Platform to Advertise On in 2019?

Single Grain

Click here to download your free guide right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download your free guide right now!

How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! Click here to download it for free right now!

Mobile Marketing: 20 Actionable Tips You Need to Know

Optinmonster

Start a Podcast. Creating a podcast may not fall exclusively under the category of mobile marketing, but it’s definitely connected. You can use your phone for podcasts during morning commutes, at the gym, on long runs, or while pretending to work at your desk.

How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! Click here to download it for free right now!

The Only 4 Roles Your SEO Team Needs

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! Click here to download it for free right now!

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7 Steps to Getting Started With Affiliate Marketing for Your Business

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! Click here to download it for free right now!

Should You Offer a Freemium Level for Your SaaS Platform?

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! 7 Creative Ways to Monetize Your Podcast.

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30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

Click here to download your free guide right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Dive Deeper: Why Neil Patel Pays $30,000 for Content & Gives it Away For Free [podcast].

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

During this time, an organization has several opportunities to engage a customer, whether they are just starting the process by downloading a free ebook, or if they’ve reached out for a quote directly further down the funnel.