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Marketing + Technology + Management – Hype = MarTech

chiefmartech

They’ll discuss role reversal between marketing and IT, how they used martech to enhance and connect the customer journey, and how they established an entirely new discipline at the company under the martech banner. You’ll learn different options for the governance of martech that you can adapt for your own organization.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Social Media: Everybody’s Doing It, But For Different Reasons [Charts] by Pamorama. Social Media: What a Difference a Year Makes by ClickZ. While 28% of U.S.