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Adopting consent-based analytics for long-term marketing success

Martech

Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Some are compatible with Google Analytics and Adobe, while others are designed to work with only one. It’s time to take action.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

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How one tech company is doing marketing without cookies

Martech

Sentry provides SaaS error and performance monitoring to developers. Sentry’s customers are developers and, as Szu put it, “Developers by definition are very, very, allergic to being tracked.” Also, developers are hyper-sensitive to anything that even smacks of standard marketing.

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How To Change the CEO-CMO Relationship From Rivals to Teammates

Marketing Insider Group

CMOs want to deliver ROI and show real proof that what they’re doing works. The problem is when CEOs ask CMOs to work on trivial tasks (like rebranding or a multitude of paid digital ads that won’t work ) and then get upset when there’s no business growth. CEOs won’t accept marketing that doesn’t work. Image Source.

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A quick, handy guide to mobile advertising

illumin

Society has been so glued to our mobile devices that mobile and technology companies develop features and applications that help further integrate our lives into our devices and make everyday tasks that much easier. These devices are used to showcase ads in various formats, such as text ads via SMS, mobile banners, or other display ads.

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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

We all know ads don’t work. But sometimes, the CEO or the board wants to “extend the brand,” get a story picked up by the New York Times , and sometimes sales folks want to work under the cover of a nice, massive awareness blitz. Banner effectiveness at driving brand visits – this is easy. $1

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Email Banner Dimensions: Designs That Convert

Vision6

Email banners have emerged as vital tools for conveying your message and establishing your brand identity from the moment your recipient opens your email. But what are the optimal email banner dimensions and how do you design your email so it displays perfectly on every device and screen? What is an email banner?

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