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The Pros and Cons of Investing in a Mobile Publishing App

Hubspot

The first advantage associated with building your own mobile publishing app is that you have more freedom over how and when to serve traditional banner ads and sponsored content to your readers. And if you thought the work was done once you’ve accrued an initial user base, think again. Luckily, yes.

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Mobile SEO: The Ultimate Guide for Improving Your Site for Mobile Search

seo.co

They’re only effective if you already have a responsive, functional responsive website (which works for both desktop and mobile optimization), and you’re adhering to all other SEO best practices across the board. Mobile URLs are an old-fashioned way of getting your site optimized for mobile, but they still work fine for some businesses.

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