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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives. You need to track it over time, clean the data, de-duplicate it, and validate that it complies with your organization’s governance policies. That can increase the ROI from content marketing.

Analytics 117
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What is Negative SEO?

SmartBug Media

In the past, negative SEO may have been as simple as hijacking your site with questionable banner ads. Duplicate Content: Copying and pasting your content, and publishing it on multiple sites all over the internet is one of the easiest methods spammers use to penalize your site.

SEO 66
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Troubleshooting your B2B marketing data problems

Biznology

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. And you can drop a cookie and retarget the visitor with text or banner ads later. Here are six that will bring tears to your eyes—but don’t worry, we also offer some solutions.

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2023 Complete Guide to International SEO

Brightedge

Not only will implementing hreflang tags improve user experience, but your rankings will also benefit from informing search engines that close duplicates are meant to serve specific regions. This helps to ensure that users see the most relevant version of your content and prevent near-duplicate content issues.

SEO 59
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What Is A/B SEO Testing?

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Let’s dive in. Get A Free Consultation.

SEO 104