Fount Media

MAY 16, 2021

.” Email marketing is a low-cost, easy-to-use marketing tool that generates real revenue for businesses regardless of their budget. One of the greatest benefits of database marketing is that it allows you to reach out to your most valuable clients, who are more likely to respond to your efforts.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Database Marketing Marketing Budget 52

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

NOVEMBER 8, 2012

Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. Keyword collaboration isn’t just important for digital marketing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Hubspot

FEBRUARY 26, 2015

Or maybe an ad loaded at the top of the page, but because of banner blindness, people might not realize there''s an ad there. We blog to rank for keywords that are important to our business in search engines. We blog to generate leads for our business. Comments don''t always correlate with business-building goals.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Online Marketing Institute

MARCH 13, 2011

Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. But these are business visitors who have committed enough to give you their contact details and are ready to speak to you.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts netFactor High Quality Lead 40