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Does Marketing Have A Marketing Problem?

Marketing Insider Group

Traditional advertising campaigns from the 1950s and 60s were translated into banner ads which was fine when click-through rates saw double digit percent. Today, we see banner ad click through rates averaging.06%. Banners have 99 problems and click ain’t one ! The Battle for Customer Attention.

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Web analytics is badly broken 

Martech

The EU’s attempts to reign in online tracking with the GDPR brought us cookie banners – the most annoying and abused permission system we’ve ever seen on the internet – making it even more difficult to collect consumer data and creating confusion for many on what the rules even are when ensuring customers are consenting to online tracking.

Analytics 129
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69% of Marketers Primarily Use Email for Lead Nurturing

KoMarketing Associates

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. It outperformed SMS by 92% and banner ads by 39%. Social media , however, does not lag far behind.

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Custom Banner Design – a Faster Way To Get Things Done

Bannersnack

With the Holiday season just around the corner, you might be looking for a way to speed up your banner design process, so you can launch your campaigns faster and sell more. But with a busier schedule, how will you be able to cover all the extra work with your existing team? Don’t worry, as […].

Banners 76
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61% of Marketers Cite Email Subscription List Growth Over Past 12 Months

KoMarketing Associates

Marketers are continuing to refine the way they connect to customers, and new research suggests that they are shifting their focus to email to make a lasting impact. On the customer side, most (83%) say they have made a purchase in direct response to an email they received from a company. Driving Revenue Through Email Marketing.

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Report: Email Marketing Still Leads as a Driver of Sales Revenue

KoMarketing Associates

Cheetah Digital recently published its “Digital Consumer Trends Index 2021,” and statistics indicated that email is still overwhelmingly the number one driver of sales, with it outperforming SMS by 92% and banner ads by 39%. That being said, social does not lag far behind in terms of reach. Ongoing Social Media Marketing Challenges.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4.