Bannerflow

DECEMBER 16, 2021

At the end of every quarter, we highlight the very best display campaigns out there, focusing on the use of technology, design, and impact of a campaign. Which design challenges were the most satisfying to solve? Ines Coppers: It was the first time we created a banner set using a data feed. How did using Bannerflow help?

Display 98

Display Advertising Agencies Advertisements Advertising 98

Webbiquity

DECEMBER 31, 2020

Billboard design has come a long way, and advances in digital billboards have opened up new creative possibilities. Outdoor billboards are actually more subtle and as effective as online billboards and banners. Here are some useful digital billboard design tips to give you inspiration. Billboards. Storefront Advertising.

Promotion 254

Promotion POS Business Paid Search Agency 254

Bannerflow

JANUARY 21, 2021

Whether alone in the office, working remote, or surviving home-schooling, designers and marketers collaborated via the cloud to get the job done. Not only do they show design flair and technological know-how but did so under the most extreme of circumstances during the past year. Finding the Best Display Campaign of 2020.

Display 98

Display Advertisements Advertising Campaigns 98

Digilant

OCTOBER 16, 2023

Banner Ad This ad unit is 728 pixels wide and 90 pixels tall (728×90) and is one of the most common banner ads because of its usual placement. Mobile Standard This ad banner is a 320×50 and is known as a mobile standard ad unit. However, it’s important to acknowledge that not all banner ads are created equal.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Liveintent

JULY 6, 2022

Let’s look at those formats and examples below: Banner ads: These are image or video-based ads rather than text-based ads. Display ads also come in a variety of sizes, including: Leaderboard: 728×90 Skyscraper: 300×250 Medium rectangle: 160×600 Smartphone banner: 300×50 Billboard: 970×250 Portrait: 300×600.

Display 109

Display Ads Advertorials CPC 109

Bannerflow

JULY 30, 2021

Use Rich Media widgets to beat banner blindness. Find your best performing with creative optimisation tools. Use a powerful ad creator, such as Bannerflow’s Creative Studio and you are able to create ads fast. Imagine total creative freedom including animation and interactivity, but with the benefit of scaling at volume too.

Display 98

Display Campaigns Work Management Marketing & Strategy 98

Bannerflow

SEPTEMBER 21, 2020

In fact, we believe its essential teams can produce engaging and creative display ads from the smallest screen to the very largest. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI). Use a form of creative automation.

Mobile Advertising 98

Mobile Advertising Display Advertisements Advertising 98

The Point

MAY 20, 2014

The base template for the email appears to be a responsive design, but the main header image is a fixed width (it neither expands nor shrinks), so when the body of the email expands to accommodate a larger screen, the header image immediately looks awkward, and disjointed from the rest of the design – more like a banner ad on a Website.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Design Paid Search Agency 100

Bannerflow

OCTOBER 7, 2021

We spoke to Digital Designer at Telenor, Kristel Thalström about creating display campaigns at scale and how she designed the winning display ad. Kristel Thalström, Digital Designer, Telenor: We use it for both our upper funnel and tactical marketing. The template for our ads is clean and simple – especially in our banners.

Display 98

Display Campaigns Banners Best Practices 98

Bannerflow

FEBRUARY 6, 2020

In this article we interview Acquisition Manager, Evelina Jensen, and Designer, Emilie Norman, of nordic internet bank, Bluestep Bank about how they innovate. Therefore, it is critical for us to have someone who can produce display advertising in-house – both creatively and quickly. How did this translate into design challenges?

Display 97

Display Advertising Agencies Advertisements Advertising 97

Bannerflow

MAY 23, 2023

With a comprehensive 360 approach, every aspect of its campaign* was executed in twelve countries using Bannerflow’s Creative Management Platform. From the captivating landing pages to the dynamic banners and the immersive onsite material, Bannerflow helped Kaizen deliver unparalleled excellence.

Campaigns 52

Campaigns Banners Advertising Agencies Landing Pages 52

Bannerflow

JUNE 17, 2021

Of which, Amedia Kreativ is the in-house creative agency for the publisher. What was the purpose of this campaign and how did this translate into design challenges? The main purpose was to show that Solberg Bil was selling the Ford Mustang Mach-E, and we wanted a creative way to show-off this exceptional car.

Display 98

Display Campaigns Banners Best Practices 98

Tomorrow People

MARCH 8, 2021

Having a clear idea of how the asset will be promoted will influence the production and bring to light other supporting assets that may also need to be included, for example banner adverts, social copy, landing pages, and emails. Communicate the design vision. Provide editorial direction.

Planning 177

Planning Content Marketing Allocation Content 177

Bannerflow

AUGUST 3, 2021

Reuse and repurpose creative assets. Personalise ads with dynamic creative optimisation. So let’s take a look at the role e-commerce display advertising could play for retail with everything from real-time updates to ads, personalised banners and more. How Bannerflow Creative Studio can help. Looking to the future.

Display 98

Display Advertisements Advertising Digital Asset Management 98

Bannerflow

APRIL 7, 2020

Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. Designed in our creative management platform (CMP), ATG’s emotive and sleek display campaign uses video to show a different angle to the world of horse racing. It shows another side to us as a brand.

Display 92

Display Advertising Agencies Advertisements Advertising 92

Terminus

SEPTEMBER 14, 2020

That’s precisely why full-funnel targeted advertising and creative ad plays are so important. With a huge amount of admiration and respect for Vogue and their annual publication of all things fashion and culture, we set out to do the same for smart, creative, targeted digital advertising. 23 Questions About the September Issue.

Advertising Funnels 29

Advertising Funnels Top of Funnel Design Ads 29

Martech

OCTOBER 3, 2023

Marketo Engage UX improvements include ‘Used by’ enhancements for Design Studio assets In Engage, Marketo eliminated the switch that toggled between the classic interface and the Modern UX experience for Design Studio assets. These Design Studio interface improvements aid efficiency. Why we care. Why we care.

Marketo 110

Marketo Enterprise Management Template Sales Qualified Leads 110

ClickZ

OCTOBER 14, 2020

Important elements of in-app ad design and creative, include interactivity, bite-sized messaging, dynamic imagery, and effective and relevant calls to action. It’s not enough to take creatives used for television or web and port them over to in-app as-is. So what does quality in-app advertising look like? 1) Interactivity.

Advertisements 124

Advertisements Advertising Mobile Advertising Effectiveness 124

Bannerflow

JUNE 14, 2019

The best banner ads are a combination of many different elements. Yet, great online advertising not only needs to capture a viewer’s attention, it must also fulfil the purpose it is designed for. First on our best banner ad list is this striking display ad by Hallon of Sweden. From brand awareness to retargeting.

Banner Ads 73

Banner Ads Banners Display Advertisements 73

Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. I’ll explain how to do that in my next MarTech post.

Marketing AI 131

Marketing AI Marketing & Strategy eCommerce Banners 131

Hubspot

OCTOBER 15, 2020

While I can easily ignore most banner ads online , this one stood out. In fact, rich media ads outperform standard banner ads by 267%. Since many people have banner blindness like me, creating an ad that your audience wants to interact with isn't easy. Plan the creative assets. This was a prime example of rich media ads.

Paid Search Agency 101

Paid Search Agency Ads Media Banner Ads 101

Bannerflow

MAY 18, 2021

It’s also a great way of saving costs, as your banner ads are quickly made in-house with no need for an external designer or agency. Bannerflow Creative Studio can also help with this. Maybe, your design team has created some stunning assets for adverts that were intended for use last year. Then…Covid struck?

Display 98

Display Advertising Agencies Advertisements Advertising 98

Navigate the Channel

MAY 27, 2022

Banner ads. Banner ads are the wide, horizontal ads you find at the top and the bottom of web pages. ” Most good banner ads use minimalism to showcase the message they want to convey to the reader. There’s no one “best font for banner ads.” Display ads come in a myriad of shapes, sizes and formats.

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Display Banner Ads Ads Banners 65

Bannerflow

JANUARY 31, 2019

Choosing the top banner campaign of 2018 was no easy task. While the Operations team looked at the level of complexity, and technical issues, for example, how the banner weight was kept down. Plus, the creative use of widgets and HTML5 animations. Bannerflow interview with Nova Designer, Kjartan Oddason. The reason?

Display 75

Display Paid Search Agency Ads Campaigns 75

Bannerflow

MARCH 22, 2019

With the right tools, all of our customers can produce truly creative campaigns. Yet sometimes, some banners really stand-out. Bannerflow’s Customer Success and Operations teams together decided on the best banner campaign of winter 2019. Interview with Three and Hallon, Graphic Designer, Erika Fridehäll.

Display 75

Display Paid Search Agency Ads Campaigns 75

Bannerflow

FEBRUARY 27, 2019

Producing all the banners you need for a travel campaign is critical. In this blog, we detail how a creative management platform (CMP) takes the pain out of scaling your ads by: Removing repetitive processes. More banners, more conversions. Once you designed your master creative it was a matter of just copy, paste, repeat.

Ads 75

Ads Banners Product Banner Ads 75

Optinmonster

JUNE 16, 2021

Are you looking for the best WordPress banner plugins to get more conversions, increase sales, and keep your customers “in the know”? Banners can be a great addition to any website. And with the right WordPress tool, banners are incredibly easy to set up and configure. Best WordPress Banner Plugins (Compared).

Banners 83

Banners Conversion Best Practices Budget Programs 83

Choozle

JULY 1, 2020

Display advertising creative as we know it today had a very humble beginning. The first banner ad , AT&T’s “You Will” campaign, was displayed on Wired Magazine in 1994. With a myriad of different creative types, sizes, designs, call to actions, campaign goals, and more, the possibilities are endless!

Display 52

Display Resources Creativity Advertisements 52

Bannerflow

OCTOBER 16, 2020

Our competition highlights the very best display campaigns out there, focusing on the use of technology, design, and overall impact of an ad. CM.com is a global leader in cloud software for conversational commerce and it’s winning display campaign was designed to help launch its latest mobile marketing platform.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Bannerflow

SEPTEMBER 25, 2019

Every quarter, we highlight a display campaign built in our creative management platform (CMP) that stands-out. There were many excellent designs submitted and after analysis by our in-house creative team the best entry was chosen. What was the purpose of this campaign and how did this translate into design challenges?

Display 75

Display Advertisements Advertising Campaigns 75

Bannerflow

SEPTEMBER 27, 2021

They are specific sizes of responsive HTML5 display ads that feature copy and creative elements tailored for mobile interactions with consumers. During the long pandemic year – and since – adding a video to your campaign creatives has proved a useful and engaging strategy. What is in-banner video? What are mobile display ads?

Display 98

Display Stats Advertisements Advertising 98

Bannerflow

SEPTEMBER 7, 2021

This means car advertising campaigns – whether they are automotive banners, car activation campaigns, car influencer campaigns or anything else in between – have to evolve to keep pace with these trends. The design of their banner ads continues the theme. In 2021, Volvo still has its fingers on the pulse.

Advertisements 98

Advertisements Advertising Campaigns Effectiveness 98

Hubspot

MARCH 24, 2021

Smart marketers are using this space to visually and creatively capture visitors' attention, emphasize their value proposition, promote offers and campaigns, and provide more information than the character limit in their bios allow. 12) MLT Creative. 12) MLT Creative. 1) Etica Wines. 1) Etica Wines. 2) Spotify. 3) IdeaPaint.

Twitter 79

Twitter Examples Brand Identity Branding 79

Hubspot

JUNE 2, 2021

This guide will explain how to level up your website with the perfect hero image, from choosing a graphic inspired by the latest design trends to ensuring your image is the optimal size. Get ready for some design eye candy. Hero Image In Web Design. But a bad image can bring down an otherwise great design.

Marketing Budget 99

Marketing Budget Examples Practices Best Practices 99

Bannerflow

MARCH 8, 2022

We spoke to Olle Walltin, Art Director and Alexandra Lindmark, Graphic Designer at Bonnier News and Expressen about how they were able to use Bannerflow to create their dynamic Digital Out-of-Home campaign across Sweden. Which design challenges were the most satisfying to solve when creating a range of campaign creatives? .

Multi-Channel 98

Multi-Channel Banner Ads Paid Search Agency Bandwidth 98

Bannerflow

FEBRUARY 20, 2019

In this blog, we detail how a creative management platform (CMP) takes the pain out of translation management by: Removing repetitive tasks. Enabling instant feedback between designers and translators. At no point was there direct communication between a campaign designer and the copy translator. But not all brands are so lucky.

Banners 66

Banners Banner Ads Advertising Agencies Paid Search Agency 66

Lead Forensics

MARCH 12, 2024

The wording, style and design should all be guided by your audience. Are they a more creative audience? Then you will need to activate their right brain with more colors and other creative concepts. Create The Final Design Finally, it’s time for your designer to work their magic and put it all together.

Press 52

Press Customer Satisfaction Lead Scoring Lead Ranking 52