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How one tech company is doing marketing without cookies

Martech

How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. got rid of all advertising and tracking cookies last July. We took a slightly different approach.

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The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t.