Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
Ever wonder who is behind those banner ads on the sites you visit the most? Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. After one week, they notice that the video ad is significantly outperforming the banner ads. Verizon Media.
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