What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends
SEPTEMBER 19, 2019
In Digital Advertising , we briefly looked at the beginning of the digital advertising industry, and how a 468*60 px banner marked a revolution in advertising in 1994. The negotiation involves both parties agreeing on a fixed Cost per Mille (CPM) pricing. Some of the key DSP players are: DoubleClick Bid Manager. Let’s look at the top five ad networks: Google DoubleClick Ad Exchange. Here are the five major ad exchanges: Google Ad Exchange / DoubleClick.