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Digital B2B Marketing
NOVEMBER 27, 2012
Marketers are just turning social into a source of email or telemarketing lists for mass outbound marketing. Now, with a new Social Retargeting offering from Bizo, you can buy banner ads targeted only to people that click on content you share, even when it isn’t your content. There is nothing social about this!
Hubspot
MAY 20, 2013
28) Today, marketers allocate 34% of their overall budgets to inbound tactics -- 11% more than they dedicate to outbound strategies, such as banners, PPC, and other tactics. inbound marketers spending more than $25K per year saved an average of 13% in overall cost per lead (CPL) in 2013, for an average CPL of $36 vs. $41.
Digital B2B Marketing
JUNE 7, 2012
The most common pricing model for online banner advertising. Used for pricing email, telemarketing or postal list rentals or purchases. CPL : Cost per Lead. CPN : Cost per Name. CPA : Cost per Action.
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