Remove Banner Remove CPL Remove Multi-Touch Remove Psychographic

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Ad Banner : The most common form of digital advertising. A Carmax banner ad. Ad Targeting : Delivering ads to a pre-selected audience based on various attributes, such as geography, demographics, psychographics, web browsing behavior and past purchases. Attribution : The goal of attribution is to identify which touch, of the many possible, is most (or partially) responsible for a conversion, so ROI can be calculated. With last-touch, the phone call gets all the credit.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Ad Banner : The most common form of digital advertising. A CarMax banner ad. One image from an animated CarMax ad, with the same message and offer as the banner. Ad Targeting : Delivering ads to a pre-selected audience based on various attributes, such as geography, demographics, psychographics, web browsing behavior and past purchases. Another image from an animated CarMax ad, with the same message and offer as the banner.