63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
Ad Banner : The most common form of digital advertising. A Carmax banner ad. Ad Targeting : Delivering ads to a pre-selected audience based on various attributes, such as geography, demographics, psychographics, web browsing behavior and past purchases. Attribution : The goal of attribution is to identify which touch, of the many possible, is most (or partially) responsible for a conversion, so ROI can be calculated. With last-touch, the phone call gets all the credit.