Remove Banner Remove CPL Remove CPM Remove Media Plan

Online Display Advertising, Targeting, and Capturing Leads


Cost models- CPM, CPA, CPL. Ad units and rich media. If budget allows, display should be part of an integrated marketing plan. When audiences visit your website or landing pages, there’s a huge opportunity to send display banners to prospects that abandon carts or fail to convert with another enticing message. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages.

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. Generally used for paid media programs and calculated media cost divided by clicks. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions. The most common pricing model for online banner advertising. CPL : Cost per Lead.

SME 169