Remove Banner Remove CPL Remove CPM Remove CTR

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Ad Banner : The most common form of digital advertising. A Carmax banner ad. Click-through Rate (CTR) : Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it. An ad’s CTR is calculated by dividing the number of clicks an ad received by the number of times it’s been served, then converting that into a percentage. For example, if an ad received 5 clicks and was shown 1000 times, the CTR is 0.5%.

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions. The most common pricing model for online banner advertising. CPL : Cost per Lead. Some days B2B marketing discussions seem more like a reading of alphabet soup.

SME 169

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Ad Banner : The most common form of digital advertising. A CarMax banner ad. One image from an animated CarMax ad, with the same message and offer as the banner. Another image from an animated CarMax ad, with the same message and offer as the banner. Clickthrough Rate (CTR) : Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it. The higher the CTR on an ad, the better it’s performing.