How to Eliminate Waste in Your B2B Lead Generation Efforts
DECEMBER 6, 2019
The three lead gen methods we reviewed are often measured by two common calculations: CPM (Cost Per Thousand Impressions). The Major Problem with CPM Lead Generation. At its core, CPM budgets are allocated to audiences who see your ad but never react — and we mean never act. SmartInsights’s report found that only 0.04% of people that see a banner will click on it. . SmartInsights found that only 0.04% of people that see a banner will click on it.