When Did Programmatic Advertising Start: A History Lesson
SEPTEMBER 2, 2019
Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. . According to Wired , the very first banner ad was run by AT&T, “prophetically asking, ‘Have you ever clicked your mouse right here?