How to Eliminate Waste in Your B2B Lead Generation Efforts
DECEMBER 6, 2019
The three lead gen methods we reviewed are often measured by two common calculations: CPM (Cost Per Thousand Impressions). CPC (Cost Per Click). The Major Problem with CPM Lead Generation. At its core, CPM budgets are allocated to audiences who see your ad but never react — and we mean never act. SmartInsights’s report found that only 0.04% of people that see a banner will click on it. . CPC Waste in Lead Generation. The Benefit of the CPL Model.