Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
Cost models- CPM, CPA, CPL. When audiences visit your website or landing pages, there’s a huge opportunity to send display banners to prospects that abandon carts or fail to convert with another enticing message. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages. A Look at Online Display Advertising for Lead Generation.