63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
Ad Banner : The most common form of digital advertising. A Carmax banner ad. For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week. Attribution : The goal of attribution is to identify which touch, of the many possible, is most (or partially) responsible for a conversion, so ROI can be calculated.