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63 Digital Advertising Terms Every Marketer Should Know

Act-On

Ad Banner : The most common form of digital advertising. A Carmax banner ad. For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week. Attribution : The goal of attribution is to identify which touch, of the many possible, is most (or partially) responsible for a conversion, so ROI can be calculated.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Ad Banner : The most common form of digital advertising. A CarMax banner ad. For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week. One image from an animated CarMax ad, with the same message and offer as the banner. Another image from an animated CarMax ad, with the same message and offer as the banner.