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Lenny's Newsletter
SEPTEMBER 5, 2023
Our third or fourth employee was a part-time contractor out of the Bay Area, and he called the people he knew, like at Greenhouse Software, where he had consulted and had buddies, and asked if they wanted to try it out. The first one was an early employee of our last startup. But it worked.”
BenchmarkONE
JUNE 18, 2019
For example, if you’re selling consulting services, “consultant” and even “consulting services” may be too expensive. However, longer variations like “consulting services atlanta” or “small business consulting services” can bring the price down. Keep in mind that broader terms will be harder to own.
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Content Standard
MAY 12, 2021
CPG Companies Need to Become Digital Disrupters Ten years ago, when I completed a management consulting project with a CPG firm, the story was fairly predictable: we’d run the numbers, cut underperforming products, double down on winning ideas, work some new angles like limited editions or other promotions, and fight for store placement.
Customer Experience Matrix
OCTOBER 1, 2011
We saw some innovative “mash-ups” of Groupon with brands, and broader retailer FSIs with banners. We saw some industry consultants creating targeted campaigns social (Facebook especially), where the economics are impressive (some are obscenely profitable). Brands and retailers absolutely need consulting help to understand all these.
ClearVoice
NOVEMBER 11, 2019
On the other side of the coin, the gig economy has also helped businesses, particularly solopreneurs, startups and small businesses. Many businesses have leveraged independent contractors, consultants and freelancers to help them with their marketing initiatives, projects and activities.
Mailmunch
APRIL 26, 2021
While email marketing is often considered a separate category from content marketing, it falls under the same banner. In his book The Lean Startup , Eric Ries advocates a cycle of building, testing, and learning when starting a company. A whopping 72% of marketers use email marketing as part of their content strategy. Image Source ).
Onalytica B2B
APRIL 18, 2016
Rod Banner. In the top 100 brands we can find a great selection of Government bodies, Fintech Startups and industry resources. Streets Consulting. Thomas Anderson. Hyper Island. jonmatonis. Jon Matonis. lynseybarber. Lynsey Barber. BBattistini. Boris Battistini. TOP 100 BRANDS. BitFuryGroup. BitFury Group. moneyboxteam.
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