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How Your B2B Company Can Give Back: Six Ideas for Charitable Giving

Webbiquity

Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. During its first community outreach, RefiJet established the Culture Club organization.

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How one tech company is doing marketing without cookies

Martech

The community of open-source developers will push back hard if their values aren’t respected. We’ve been very conscious and thoughtful about the fact that we don’t push monetization or marketing onto that open-source community,” said Szu. “We’ve Our GCLID from Google Ads passing onto our site.

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HubSpot’s July releases: A manager’s guide

Martech

Your team may need to complete clean-up work on past campaigns to use this field for historical reporting. As a manager, you’re likely responsible for ensuring your team’s work complies with an alphabet soup of privacy laws that require blocking cookies until consent is given.

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How to build the best social strategy

illumin

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72 billion USD.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

It can also work for a discussion-style presentation where a speaker can interact with attendees via their webcam. Below are some ideas to consider: Platform banners. Pre and post-event email communication. Inclusion in in-event communication and push notifications. Virtual exhibition halls and virtual booths.

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Houzz: A Social Media Platform for Building Product Marketers

Navigate the Channel

Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. Key features: Idea Books, Product Showcasing, Community Interaction, and Marketing Tools.

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Fun Twitter, LinkedIn, and Facebook background photos for email geeks

Litmus

We made social media background photos just for the email community, as part of this month of Subscriber Love. Learn how to update yours here: How to change your Twitter header or banner photo. Work from home isn’t so bad after all, right? Want to show the world that you are, too? Like what you see? Cozy at home. Email bliss.

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