Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
Hubspot
DECEMBER 12, 2014
That includes banner ads, video ads, search-based ads, and mobile search ads. In this post, we''ll share with you what we learned from Dr. Fou about how impression and click fraud work, what incentivizes the hackers behind these schemes, how the industry is fighting back, and what marketers who advertise can do.
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