Click Fraud and Emarketing - B2B Marketing Zone

Video Measurement Is Broken. Here’s How to Fix It

Contently

APRIL 18, 2017

Is it a static banner ad? Money keeps pouring into it, but a 2016 eMarketer report showed that more than 70 percent of brand marketers are still concerned about viewability, click fraud, and bot traffic. But how does that work in digital? A full-page takeover? Does it matter if you can see or hear it all?”

Video Marketing

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

JULY 21, 2015

A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ].

Banners

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B2B Marketing Zone

Video Measurement Is Broken. Here’s How to Fix It

Banners Have 99 Problems And A Click Ain’t One

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