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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation.

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5 Ways to Increase Event Engagement

Adobe Experience Cloud Blog

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. The result?

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What Is Event Branding? + 5 Examples to Inspire You

Hubspot

Think about how branded events — like Dreamforce , INBOUND , or 29Rooms — are separate yet related to the companies hosting the events. banners, booths, stage design, and swag) and digital branding (i.e., website, imagery, and marketing). Every event planner's nightmare is lackluster attendance. Image source.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Buzz Marketing. Event Marketing.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Post on Google Buzz.

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Creating an Inbound Strategy to Support Virtual Events and Conferences

SmartBug Media

Generating buzz around the topic or topics you’ll cover in your virtual event is a great way to organically lead into promoting it. Pop-up forms and site banners are great ways to advertise your event and grab registrants from highly trafficked pages on your site. Create Phase One Assets.

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How to Sell Out Your Next Event [+Tips From INBOUND Marketers]

Hubspot

“If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”.