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Do Blog Posts Actually Lead to Purchases [New Data]

Hubspot

Aside from mentioning your brand, product, or service where it feels natural in your blog posts, you can also use hyperlinks to link out to product pages, or CTA buttons that draw slightly more attention to a product or offer without directing reader attention too far away from the blog post. Creating Your Blog Nurturing Process.

Purchase 101
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Before and After: The Transformation of One Business Blog

Hubspot

1) A visually appealing banner area that promotes new and popular articles. We wanted to make sure that when readers landed on our blog’s listing page that they were given the opportunity to not only read the most recent blogs but also some of our most popular or influential posts. The Details. The end result?

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17 of the Best Examples of Beautiful Blog Design

Hubspot

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about.

Design 101
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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

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Companies Relying on Online Lead Generation Are 2X More Profitable [Data]

Hubspot

These results are consistent with HubSpot's 2011 State of Inbound Marketing report, which found that inbound marketing is far more cost effective than traditional, outbound methods. Businesses who predominantly leveraged inbound methods observed a 62% lower cost per lead than outbound companies. Business Blogging.

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The Simple Anatomy of a Conversion-Optimized Blog

Hubspot

Sidebar/Banner Calls-to-Action (CTAs): In addition to the individual blog articles you publish, the homepage for you blog can help generate leads in itself. The top of your blog as well as its sidebar are both prime real estate for CTA banners and buttons. Free Download: Better Business Blogging in 2011.

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6 Brilliant Tips to Boost Blog Conversion

Hubspot

Then update the calls-to-action in those articles to include your newer, best converting offers to boost the conversion rates of those evergreen blog articles. Update Banner Creative & Highlighted Offers. Let's face it: the same top and sidebar CTA banners viewed over and over again will get stale. Connect with HubSpot :