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Does Marketing Have A Marketing Problem?

Marketing Insider Group

Traditional advertising campaigns from the 1950s and 60s were translated into banner ads which was fine when click-through rates saw double digit percent. Today, we see banner ad click through rates averaging.06%. Banners have 99 problems and click ain’t one ! Building a Business Case for Better Marketing.

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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We all know ads don’t work. Content Marketing is the about building measurable business growth. Building the business case for content marketing is often a tricky proposition.

ROI 319
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Web analytics is badly broken 

Martech

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate. The reason for this is one word: privacy.

Analytics 122
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Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity

Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. Update your profile image and banner. Build an online presence. Build a career page.

Linkedin 218
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How To Change the CEO-CMO Relationship From Rivals to Teammates

Marketing Insider Group

CMOs want to deliver ROI and show real proof that what they’re doing works. The problem is when CEOs ask CMOs to work on trivial tasks (like rebranding or a multitude of paid digital ads that won’t work ) and then get upset when there’s no business growth. CEOs won’t accept marketing that doesn’t work. Image Source.

CMO 225
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How Your B2B Company Can Give Back: Six Ideas for Charitable Giving

Webbiquity

By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. Kforce used an email signature banner that promoted the company’s Hurricane Irma relief efforts and encouraged users to click to make donations to hurricane relief. The Benefits of Corporate Giving.

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Email Banner Dimensions: Designs That Convert

Vision6

Email banners have emerged as vital tools for conveying your message and establishing your brand identity from the moment your recipient opens your email. But what are the optimal email banner dimensions and how do you design your email so it displays perfectly on every device and screen? What is an email banner?

Banners 52