Is martech the solution to the Hollywood writers’ and actors’ strike?
Martech
AUGUST 31, 2023
The brands we work with to measure advertising want to know if AVOD works. Let’s prove that brand advertising works on these, on these programs. But that requires people going back and questioning whether linear has worked. And ironically, all the questions around ‘Did my investment in that streaming app work?’
Let's personalize your content