Remove banner broadcast podcast
article thumbnail

Host-Read or Prerecorded Ads: What’s the Right Mix in Your Campaign?

Digilant

In large part, this is due to the growing popularity of podcasts. By the end of 2021, the number of monthly US podcast listeners will increase by 10.1% However, not only is the number of consumers listening to podcasts growing, the avid or regular podcast listeners are listening more frequently and for more extended periods.

Ads 52
article thumbnail

Battle of the Titans: Content Marketing vs. Traditional Advertising in the Financial Sector

ClearVoice

Defining characteristics Content marketing takes many forms, from blog posts to case studies to podcasts. Interruptive: While content marketing relies on visitors coming to your site, traditional advertising broadcasts to people doing something else. But exactly what is content marketing , and how are financial companies using it?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

These are delivered via streaming platforms, like podcasts or music streaming apps like Spotify, Pandora, or iHeartRadio, for example. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Audio Ads Audio ads are formatted as — you guessed it — audio.

article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

These are delivered via streaming platforms, like podcasts or music streaming apps like Spotify, Pandora, or iHeartRadio, for example. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Audio Ads Audio ads are formatted as — you guessed it — audio.

article thumbnail

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Leverage Influencer Marketing: According to a study by Convince & Convert, Influencer Marketing can drive 11x more traffic than banner ads. can help the marketers in better indulging with the macro & micro-level influencers for brand promotion.

article thumbnail

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

article thumbnail

The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting. audience of any podcast.