A step back: IDFA’s impact on the advertising ecosystem
ClickZ
SEPTEMBER 21, 2020
In the early days of the web, advertising was focused on posting general banner ads that often had little relevance to users beyond some contextual targeting. Prior to IMVU, Lomit managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. Let’s review how: Advertising time warp.
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