Remove banner best-practice work
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Email Banner Dimensions: Designs That Convert

Vision6

Email banners have emerged as vital tools for conveying your message and establishing your brand identity from the moment your recipient opens your email. But what are the optimal email banner dimensions and how do you design your email so it displays perfectly on every device and screen? What is an email banner?

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How To Change the CEO-CMO Relationship From Rivals to Teammates

Marketing Insider Group

CMOs want to deliver ROI and show real proof that what they’re doing works. The problem is when CEOs ask CMOs to work on trivial tasks (like rebranding or a multitude of paid digital ads that won’t work ) and then get upset when there’s no business growth. CEOs won’t accept marketing that doesn’t work. Image Source.

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

When your email messages are opened, your readers don’t see pop-ups or banner ads, among other marketing materials. Consider the best practices below for creating email content. Graphics work as a breather of sorts. The experience is much more direct, focused, and personalized. Write click-worthy subject lines.

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Video Calls to Action: What They Are and How to Use Them

Vidyard

Feeling a little lost on the best way to serve up that CTA in relation to your video content? Learn from the Pros Customer Experience Manager Christina Garland walks you through Vidyard’s Actions tool, including examples and best practices for your video CTAs. Banners are a great way to catch viewers before they drop off.

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Email Design Tips to Increase Click-Through Rates

SmartBug Media

But if that content isn’t paired with outstanding design, you’ll never get the best possible results from your campaigns. Let’s look at seven ways to make your emails more clickable and engaging with some user-focused best practices in design. Great email content is. How Does Design Impact Email Success? Test and iterate.

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How Your B2B Company Can Give Back: Six Ideas for Charitable Giving

Webbiquity

Kforce used an email signature banner that promoted the company’s Hurricane Irma relief efforts and encouraged users to click to make donations to hurricane relief. One idea is to encourage your team to ride an electric bike to work or carpool. Many businesses try to give back to the planet by reducing their carbon footprint.

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These 3 B2B Marketing Campaigns Will Help Inspire Your Brand

Salesforce Marketing Cloud

Read on to learn more about the secrets to their success and get practical tips you can apply to your own marketing strategies. The best way to start is to use previous customer data to choose the best promotional channel for your campaign and then personalize your content to reach your target audience. Download the ebook.