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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

When your email messages are opened, your readers don’t see pop-ups or banner ads, among other marketing materials. You can tell them to share your content, download, comment, etc. Leverage your email newsletters to promote content such as podcasts and videos from other platforms. Promote content across platforms.

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LinkedIn LeadGen Tips for Cyber Security Marketers

Envy

From whitepapers to podcasts to interactive content , choose the content format best suited to deliver specific information. Best Practices for Ads on LinkedIn. We've done years of banner ad A/B testing with our clients and discovered what works and what doesn't. Dynamic ads put your prospect in your ad.

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27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

Creative Ad Copy — Calling Don Draper. When running visual advertisements like banner ads or ads on social, you could incorporate a research statistic into the creative. Printed reports to hand out — You download a digital research report, and then chances are it gets lost on your desktop or your downloads folder.

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86% of marketers say it’s time to rethink nurtures!

Vidyard

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

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86% of marketers say it’s time to rethink nurtures!

Vidyard

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

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9 Social Media Metrics You Should Be Tracking (& How to Track Them)

Hubspot

This might mean that they downloaded your eBook, signed up for your newsletter, or clicked "Play" on your podcast. Cost-per-click (CPC) is what you pay per click on a sponsored social media post, like a banner ad. To view this as an example, say you want to calculate the CPC of your latest round of ads.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

A goal is simply a defined metric you’d like to track, whether it be a view of a page, content that is downloaded, or a multi-page interaction such as average time on site or pages per visit. Registration forms (gated content downloads). PDF downloads. For any ungated content available as PDFs, you can measure downloads.