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The Power of Persuasion: 3 Psychology Principles for B2B Marketers

Engagio

In this post, we’ll explore some psychological triggers that gain the instant trust of your prospects, and how you can use them to your advantage. On three separate occasions, with two weeks in between trials, students were asked to assess 60 statements and rate their validity on a scale from 1 (not likely valid) to 7 (very likely valid).