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The Power of Persuasion: 3 Psychology Principles for B2B Marketers


On three separate occasions, with two weeks in between trials, students were asked to assess 60 statements and rate their validity on a scale from 1 (not likely valid) to 7 (very likely valid). The findings show the false statements that were repeated were rated as more valid with every subsequent exposure to the statement. In a study on banner ads , college-aged students were asked to read an article online while banner ads were displayed.

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