The Power of Persuasion: 3 Psychology Principles for B2B Marketers
Engagio
SEPTEMBER 10, 2018
The top marketers in both B2B and B2C are psychologists. In a study on banner ads , college-aged students were asked to read an article online while banner ads were displayed. In short, the study concluded that the group exposed to the “test” banner rated the ad more favorably than other ads shown less frequently or not at all.
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