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The Power of Persuasion: 3 Psychology Principles for B2B Marketers


The top marketers in both B2B and B2C are psychologists. In a study on banner ads , college-aged students were asked to read an article online while banner ads were displayed. However, in today’s marketing-flooded and sales-saturated society, people have an inherent fear of being sold. So, as marketers, what are we to do?