Martech

OCTOBER 9, 2023

Get a quick introduction to cognitive biases from Wikipedia. But using it every time, especially on routine campaigns, can lead to the email equivalent of “banner blindness,” when website viewers got so used to banner ads that they learned to ignore them. FOMO (Fear of Missing out) is real in today’s society.

Marketing AI 136

Marketing AI Marketing & Strategy eCommerce Banners 136

Biznology

NOVEMBER 30, 2011

Image via Wikipedia. Split tests are easy to set up, and applicable to any communications vehicle that drives a response—whether it be an email, a landing page, a banner ad, Adwords copy, anything, using free tools like Google Website Optimizer or scores of other SaaS or enterprise software tools.

B to B 80

B to B Adwords Planning Paid Search Agency 80

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. But the critical driver is the recent arrival of the Facebook Exchange (FBX) ad platform, which will allow banner ad bidding and retargeting to specific individuals, based on data matching. There are several reasons for this—FB’s universality being one of them.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

NOVEMBER 2, 2012

Photo credit: Wikipedia. There are also many online opportunities for partnerships, like exchanging comparable banner ads on each other’s websites or swapping guest blog posts with your own links. Small businesses need loans in order to take product and service ideas to the next level.

Small Business Marketing 80

Small Business Marketing Marketing Budget Advertising Agencies Business 80

Biznology

JULY 5, 2012

Photo credit: Wikipedia. MadisonLogic offers pay per lead programs via banner ads to a network of 300 publishers, with particular strength in the HR and technology sectors. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. What a treasure trove!

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search. Last month, I wrote about 2 challenges to keyword collaboration.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Convert

JANUARY 18, 2023

According to Wikipedia, the search engine giants each run over 10,000 A/B tests a year or about 800 tests a month. You can also acquire paid traffic through channels like Google Ads, LinkedIn ads, or even banner ads. In fact, Amazon is said to run over 12,000 experiments a year !

Sample 59

Sample Conversion Rate Lead Scoring Lead Ranking 59