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Using Big Data to Predict Consumer Behavior and Improve ROI

Brandpoint

FEBRUARY 4, 2020

Going further than analyzing the historical data, this regression model uses mathematics and statistical analyses to make the most educated guesses on what will happen in the future. Predictive behavior modeling can reveal many insights for modern marketers to use to maximize their strategy efforts.

Allocation

Allocation ROI Forecasting Banner Ads

Approaching Intent Data: Why the Disillusionment?

Aberdeen

MARCH 14, 2019

These retailers started modeling the likelihood (by means of logistic regression) that a consumer would purchase a product based on their browsing history (if a customer added an item to their cart, they are x% more likely to purchase that product).

Intent Data

Intent Data Intent Banner Ads Cross-Selling

B2B Marketing Zone

Using Big Data to Predict Consumer Behavior and Improve ROI

Approaching Intent Data: Why the Disillusionment?

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