Remove recency
article thumbnail

How important is real-time data? It’s all relative

Buzz Marketing for Technology

Real time means different things to different people when the term is used as a proxy for recency. To ad networks serving targeted banner ads Web visitors, real time is microseconds. The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time.

article thumbnail

36 Updates Content Marketers Can Be Thankful for in 2018

ClearVoice

Approximately 60 percent of survey respondents between the ages of 20-36 say digital ads are more relevant today than they were two years ago. Augmented reality started to be used in some banner ads — helping these ads come back to life with some groups seeing as much as 30 percent more engagement.

article thumbnail

End-to-End Digital Storytelling

Terminus

More Visibility – Signature Marketing can track a variety of different analytics including relationship scoring, click rate, # of views, campaign performance over time and tells you exactly when someone is clicking your banner ad. Update #1: Intent & Relationship Scoring in Account Hub.