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I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

I’ve recently written about some of them, including Reachforce/SetLogik and Lattice Engines. This is fast enough to manage Web banner ads – something not all interaction managers can achieve. Those are something new. By now, you’re probably wondering if I’ll ever get around to actually naming the vendors I have in mind.

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Sales is ultimately successful only with marketing’s help — and vice a versa

Mereo

Marketing’s skills do not always translate into effective strategy, and this is especially true if they are blindly designing or writing brochures and banner ads without any inkling as to the end purpose, no matter how well-crafted. Think of it like this: When sales is failing, more money is not invested into marketing.