I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
Customer Experience Matrix
APRIL 25, 2013
I’ve recently written about some of them, including Reachforce/SetLogik and Lattice Engines. This is fast enough to manage Web banner ads – something not all interaction managers can achieve. Those are something new. By now, you’re probably wondering if I’ll ever get around to actually naming the vendors I have in mind.
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