Approaching Intent Data: Why the Disillusionment?
Aberdeen
MARCH 14, 2019
Years ago, B2C eCommerce retailers realized the abundance of consumer data available to them, and thus, intent data’s first real application began. Specific pop-ups — a sudden and inexplicable 5% discount, for example — would show up to nudge the consumer ever-so-slightly to complete their purchase. appeared first on Aberdeen.
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