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Driving Brand Awareness With Your Programmatic Digital Advertising Campaigns

Digilant

Two types of ads that work well in programmatic for branding are display ads and banner ads. Banner ads help with brand awareness and can be retargeted to those who have already become exposed to your brand. Demographics, psychographics, and geographics to start. How close are these customers?

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Programmatic Advertising: What You Need To Know

Digilant

Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service. Common formats for search ads include text, display, video, shopping, local search, amongst others.

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Programmatic Advertising: What You Need To Know

Digilant

Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service. Common formats for search ads include text, display, video, shopping, local search, amongst others.

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Why Keeping Customers Is Just As Important As Getting New Ones

Outbrain

Personas are a one-page, easy-to-read document that attempts to summarize the demographics, psychographics, pain points, incentives, hopes, and dreams of your customers. With distributed marketing, you can easily provide all of your hotels with emails, banner ads, and mailers that are part of that one campaign.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period. What is a Banner Ad? A banner ad is one of the most common forms of digital advertising. What is Ad Targeting?

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact. Leverage Influencer Marketing: According to a study by Convince & Convert, Influencer Marketing can drive 11x more traffic than banner ads.

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What is Display Advertising? Definition, Targeting Process, Management, Network, Types, and Examples

Martech Advisor

Display advertising is defined as a mode of online advertising where marketers use banner ads along with other visual ad formats to advertise their product on websites, apps, or social media. The aim is to make sure that users are automatically drawn to an ad when they visit a website or a social media platform.

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