Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings
Moz
MARCH 31, 2019
This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. Conversely, less important links include: "Terms of Service" and footer links Banner ads Links unrelated to the document.
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