Hubspot

NOVEMBER 17, 2011

A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. On the other end of the spectrum, the 3 least effective techniques were: Banner Ads. The top 3 techniques were: Whitepapers and Ebooks.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Integrated B2B

DECEMBER 16, 2013

Creating a listing in Google Places and other directory sites like Yelp can have a profound positive effect on the amount of local leads you’re able to generate with no upfront monetary investment required. Pay-Per-Click and Banner Ads. Conclusion.

Paid Search Agency 40

Paid Search Agency Internet Marketing Cost Banner Ads 40

Hinge Marketing

NOVEMBER 25, 2013

Figure 2 shows that the greatest growth rate is found when online leads represent 40% or more of total leads. The online advantage is not limited to rapid growth. Profitability also increases with greater online lead generation as shown in Figure 3. Let’s stay with the online marketing example.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Planning 48

Hinge Marketing

SEPTEMBER 11, 2013

Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online. Firms generating more than 40% of their leads online grow 4X faster than those with no online leads. The research offers perspective.

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Hubspot

SEPTEMBER 1, 2016

Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space -- regardless of whether it’s relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78