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Top Marketing Predictions For 2015

Marketing Insider Group

I thought branded content hubs would start to proliferate as paid budgets shifted to owned media. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. Banner ads (less video or mobile) will also start to decline. Not a bad year for predictions?

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The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

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The Types of Marketing Communications Your Company Should Be Doing

EveryoneSocial

The obvious tactic is company blog posts, which can be used to rank in search engines so you attract people to your brand, through social media, email, etc. Previously the idea of employees outside of marketing being involved in content creation and sharing on social media was a bit ludicrous or scary. . That is a 10,000,000 reach! .

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). I like that.

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What Is Demand Generation? [FAQs]

Hubspot

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. It''s not a quick fix, a banner ad, an email blast, or a call center phone-a-thon. Simply put, inbound marketing is one type of demand generation activity.

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How to Write a Strategic Marketing Plan

WebMarketCentral

Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR."

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Marketer of The Month Podcast- Breaking Down B2D Marketing With the Chief Marketing Officer of Stack Overflow

Outgrow

We recently interviewed Khalid El Khatib for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! And so when you speak to a developer, whether it’s through a banner ad, through a video testimonial, or a white paper, you have to be as on the nose as possible, you have to speak clearly.