Customer Experience Matrix

NOVEMBER 2, 2010

Nor have I forgotten that Oracle already bought marketing automation vendor Market2Lead, plugging a different set of holes. I'd look for them to buy tools to manage banner ads, search ads, and search engine optimization. If anything, Oracle (and IBM) need to strengthen their position in online advertising.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Google adwords, banner ads on sites A/B/C, purchasing prequalified leads from companies like Tippit, purchasing email lists from vendor A/B/C, event sponsorships A/B/C, etc.). Malcolm Friedberg , Principal, Left Brain Marketing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100