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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

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Why our thought leadership is broken

Chris Koch

Publishers (the good ones, anyway) gave some of the most prominent pages in their newspapers and magazines to advertisers in return for a lot of cash, access to a targeted group of customers, and editorial independence from advertiser influence. They demanded that readers click on their banner ads on publishers’ websites before they’d pay.

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Battle of the Titans: Content Marketing vs. Traditional Advertising in the Financial Sector

ClearVoice

Defining characteristics Defining characteristics of traditional advertising include: Offline ad placements: Whether radio, TV, magazines, or billboards, traditional ads appear in offline locations. Traditional advertising can be highly profitable with a strong budget and clever ad writers. Or Wendy’s “Where’s the Beef?”

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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

Three days earlier, the Federal Trade Commission announced a workshop to examine native advertising in digital media, or “the practice of blending advertisements with news, entertainment, and other content in digital media.”. The term “native advertising” describes any ads that mimic the visual format and content of its environment.

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Top 5 Import Export Business Websites in India for Lead Generation

LeadSquared

With the world getting smaller by the day with internet accessibility, it is all the more easier to trade through lead generation websites. Trade Manager Instant Messaging Tool: Subscribe to the Trade Manager, Alibaba’s instant messaging tool to get in touch/search buyers and suppliers real time and also get latest trade alerts.

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Inbound Marketing vs. Outbound Marketing: What’s the Difference?

Inbox Insight

Other less invasive methods of marketing are now used to get their attention, and traditional outbound can now be described as “interruption marketing” – a type of ad or communication that obstructs or intersects them, including: Cold calling. TV and radio ads. Banner and display ads. Pop-up ads. Trade shows.